Great cru of Italy in Shenzhen: what a great success

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29 April 2021

On April 29, after the Grandi cru d'italia event in Shenzhen

I believe that we all had a taste of the highest expression of Italian wine, an unprecedented experience.

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Great cru of Italy in Shenzhen: what a great success On April 29, after the Grandi cru d'italia event in Shenzhen, I believe that we all had a taste of the highest expression of Italian wine, an unprecedented experience. Places were limited for only 100 people, once the maximum number was reached, there were still many wine lovers who asked us to be able to participate. Unfortunately, this was not possible. After this great demand, which we received from wine lovers, we decided to make a second Grandi cru d'Italia tasting on May 15th. This time in: Shanghai! Top wine From south to north of our beloved Italy, the most famous names of the Italian wine scene were present together with the most requested wines: super Tuscan, Chianti classico, From Dal Forno Romano with their Amarone, the Franciacorta of Ca 'del bosco, the Passito di Pantelleria Ben rye ' and so on! Many thanks to all the guests who came and participated in our event, and thanks for the support of the numerous wine lovers There was no shortage of interviews with the most followed television networks throughout China, Tencent video and IQiyi video who were invited to interview Alex and Nando, our two Interprocom GM. Question: Why did you decide to hold this event Great crus of Italy? What is the significance of this activity? Alex: The decision to hold this great event is to present a concept, it was also our goal as always, that is to bring the best Italian wine to Chinese consumers. Today, we have selected 12 of the best Italian wineries from south to north to bring our customers the most complete and professional Italian wine experience.Question: We all know that there are big differences in consumption habits between North and South China. What do you think about this problem? Nando: It is true that there is indeed a tradition of drinking alcohol in the north of China, even in the south. How can you deal with and solve this problem? First of all, you have to have an invisible key, it doesn't mean you just have to sell wine, but also start with education for wine lovers, especially young people, because this consumer group represents the consumer power of the future.Different consumer groups, some love wine, some prefer spirits, but if you find the key right and the actual capacity and value of our wines is shown to the consumer, success is guaranteed.

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